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TikTok Partners with Celebrity Fitness to Launch #everydayIgetBETTER Challenge in Malaysia

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TikTok Partners with Celebrity Fitness to Launch #everydayIgetBETTER Challenge in Malaysia

Kuala Lumpur, Malaysia, 17 Aug 2019 – TikTok, the world’s leading short video platform, has partnered with Celebrity Fitness, a fitness center operator with a network of fitness centers across Indonesia, Malaysia, Philippines, and India, to launch the #everydayIgetBETTER challenge in Malaysia. Over 40 Celebrity Fitness personal trainers will share workout tips on TikTok in an effort to encourage users to attempt at cultivating a healthier lifestyle.

everydayIgetBETTER

Starting from 15 July, TikTok users are encouraged to complete five workout tasks including Feel Fierce Look Sexy, Cardio Crusher, Muscle Monster, Dance N’ Attitude and Booty Buster in their uploaded videos with the hashtag #everydayIgetBETTER.

The top three selected videos will stand a chance to win:-

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  • 1st Prize: 12 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4
  • 2nd Prize: 6 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4
  • 3rd Prize: 3 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4

Aside from the the top three grand prizes, 20 of TikTok’s ‘Top Picks’ videos will also win TikTok merchandize and a Mi Smart Band 4, while the first 1,500 participants to complete all five videos take home a 14-day Celebrity Fitness Trial Pass.

Many local pop icons, athletes, influencers and creators, including the likes of Peter Davis (mix martial arts lightweight fighter), Chan Peng Soon (professional mix-doubles badminton player), Afiq Amirul Azman (National Street Workout Champion 2014) and Charlie Lim (fitness coach) will creatively capture their workout tasks and showcase their own unique moves.

Powered by cutting-edge technology and content tailored to user preferences, TikTok is diversifying its content to bring together as many communities as possible, and is  committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok’s collaboration with Celebrity Fitness is part of the company’s mission of capturing moments that matter in everyday life. Through it’s recent partnerships with Penang Global Tourism (#ExperiencePenang), key local non-governmental organizations (#BetterMeBetterInternet) and now the #everydayIgetBETTER challenge, TikTok offers a window to the world with its intelligent discovery process.

TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends. Download the TikTok app via iOS or Google Play.

To learn more about the #everydayIgetBETTER challenge, please visit: https://bit.ly/2SgLjcQ.

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