Kuala Lumpur, 11th January — ASUS today announced ZenFone Max (M2), a value-packed successor to the incredibly popular M1 model offering faster performance, a bigger display and improved audio and camera systems.

KEY POINTS
Max performance: First ZenFone powered by the 14nm Qualcomm Snapdragon 632 Mobile Platform that delivers 40%-faster performance
Max battery: High`-capacity 4000mAh battery with up to 33 days 4G standby, 21hrs video playback, 22hrs Wi-Fi browsing, 8hrs gaming & 35hrs 3G talk time
Max display: Expanded 6.3″ all-screen display with 88% screen-to-body ratio for a bigger and immersive viewing experience
Max camera: 13MP f/1.8 wide-aperture rear camera with 13-mode AI Scene Detection for always-perfect photos and stunning ‘bokeh’ portraits
Max audio: Upgraded audio experience with NXP smart amplifier and five-magnet speaker for 40%-louder and clearer sound

The all-new ZenFone Max is designed to go further than ever. Its 6.3-inch all-screen display is bigger, its Qualcomm® Snapdragon™ 632 Mobile Platform is faster, and its signature high-capacity 4000mAh battery frees users to enjoy life to the max. With even more powerful high-quality audio for entertainment, ZenFone Max is an enduring companion for every adventure and every precious moment. ZenFone Max has an all-new slim and compact design, with a premium metal body finished in a choice of Midnight Black, Space Blue or Meteor Silver, and features a dual-camera system for high-quality photos using 13-mode AI Scene Detection and perfect ‘bokeh’ portraits. ZenFone Max also includes a convenient triple-slot tray that combines dual SIM slots with a microSD card slot for storage expansion up to 2TB.

Max performance
At the heart of ZenFone Max is the latest 14nm Qualcomm® Snapdragon™ 632 Mobile Platform with up to 4GB of RAM — the first time this processor has been used in any ZenFone. This powerhouse delivers up to 40% higher CPU performance and 10% higher graphics performance than the previous Snapdragon 626 Mobile Platform1. It’s also incredibly power efficient, enabling a smooth and responsive experience without impacting battery life.

Max battery
Battery performance is a key part of the DNA of the ZenFone Max series. The new ZenFone Max uses a high-capacity 4000mAh lithium-polymer battery custom-crafted to pack maximum performance into an even slimmer body, and which delivers up to 33 days of 4G standby, up to 21 hours of video playback, up to 22 hours of Wi-Fi web browsing, 8 hours of gaming and up to 35 hours of 3G talk time.2 With such power on tap, users can browse more, talk more, or stream their favorite videos all day — without worrying about finding a power outlet.

Max display
The new ZenFone Max is the first model in the series to use a 6.3-inch all-screen 19:9 HD+ (1520 x 720) display. Its 88% screen-to-body ratio that lets users see more at once, taking the viewing experience to the next level. Whether streaming videos, playing their favorite mobile games, or browsing the web, users will find themselves fully immersed in this new visual enjoyment.
The amazing display also helps keep ZenFone Max remarkably compact and comfortable to hold, with a slim 7.7mm profile that’s a noticeable improvement over the previous 8.7mm-thin M1 model. Even though it’s instantly recognizable with the same iconic metal design and large battery size as its predecessor, ZenFone Max has been completely upgraded.

Max camera
The dual-camera system in ZenFone Max has a 13MP f/1.8 wide-aperture main camera that captures clear and detailed shots in any situation. It also features advanced AI Scene Detection that allows the user to concentrate on the subject and get perfect shots every time, automatically recognizing 13 types of scene or subject, and optimizing the photo settings for each shot. Electronic Image Stabilization (EIS) also helps to get rid of camera shake for blur-free handheld videos.
The second rear ‘bokeh’ camera makes it easy to take natural-looking portraits with artistically-blurred backgrounds that instantly make the subject stand out from the shot.

Max audio
For a superb audio experience, ZenFone Max now uses a five-magnet speaker with a metal voice coil — a major upgrade over the single-magnet speaker in the previous generation — that’s driven by a powerful NXP low-distortion smart amplifier for crystal-clear sound that’s more powerful and more detailed than ever before.

Retail Pricing: 4 GB + 32 GB (RM 699)
Special Promo: 1 Day Special (15th Jan) at LAZMALL for only RM 599
Stay tuned to lazada.com.my/shop/official-asus-store
ZenFone Max (M2) Product Page asus.com/my/Phone/ZenFone-Max-M2/