Apple iPhone XS Max outsells regular XS by three to four times: Analyst
Apple launched the iPhone XS Max and the iPhone XS on Friday and the first-weekend sales reports have started pouring in. According to Apple analyst Ming-Chi Kuo the Max is outselling the regular XS “three to four times”.
These sales figures are surprising at first glance, but actually, it isn’t. Yes, the iPhone XS Max costs more, but there are several points to consider when it comes to how well these 2 phones sold. First of all, consumers who are already willing to spend more than USD $1,000 for phones, they won’t mind the slight price difference between the XS and XS Max. Secondly, iPhone XS Max does offer what previous iPhones don’t have: the largest screen estate in iPhone history. It also has a bigger battery that Apple claims will power the phone longer than its smaller sibling. Thirdly, early adopters are mostly the hardcore Apple fans, of course they will want the latest and greatest iPhones!
In a note Kuo said the 256 GB storage option is the most popular, while the 512 GB is consistently out of stock. Currently, only Samsung is shipping NAND Flash chips for the phones and some shortages are occurring. Looking at the colour options, the Gold and Space Gray colours are “significantly more popular than the silver”.
Apple Watch Series 4 is now on sale in the first wave markets. Kuo said the demand is “much better than expected” and the production is going at full capacity. The delivery waiting period will not shorten until November when second supplier Compal joins the process right in time for holiday season. Predictions are that Apple will improve its shipment expectations of Watch units from 18 million to nearly 19.5 million for 2018.